Private concept preview · built for Sherman Oaks Vet by Keeden

Sherman OaksVeterinary Group

Design system · Concept 1

Moorpark Warmth

Sherman Oaks Veterinary Group has been on Moorpark Street for over sixty years and is still run by the family whose name is on the surgery list. Its clients are not shopping in a panic; they are choosing who looks after the animal that sleeps on their bed. So this site is warm, worn-in and unhurried. It states; it never shouts.

  1. 01

    Warm ink, rationed claret

    Espresso carries the structure — headings, header rule, footer band. Claret is rationed to about one accent per section. Nothing is red just to be loud.

  2. 02

    Serif at speaking volume

    A serif at conversational scale — the h1 stops at 3.25rem — over their own Arial, with wide-tracked uppercase labels and section air of 56–104px.

  3. 03

    Stamped, near-square surfaces

    3px radius, hairline warm rules, flat printed panels with a claret edge, and buttons with a real bottom edge that depresses under the thumb.

Tokens

Colour

Four values come straight off their live site; the rest are cut from those two browns. Claret earns its place as the accent, so it appears on rules, eyebrows and one control per view — not on every surface.

ink

#2e1915

Extracted primary + button

ink-deep

#1c0f0c

Press + hover under primary

ink-soft

#5b4741

Body copy, 7.9:1 on canvas

claret

#800000

Extracted link / text / accent

claret-deep

#5c0000

Deep accent, hover on claret

oat

#efe8e0

Warm secondary surface

paper

#ffffff

Card + header surface

canvas

#f5f5f5

Extracted page background

line

#e2dad2

Hairline

line-strong

#c4b4aa

Hairline at rest on hover

signal

#0000ee

Extracted secondary — utility links

Surface · oat

The warm secondary surface. Used for bands that need separation from the canvas without going dark.

Surface · ink

The deep band, carrying a single warm gradient from ink to ink-deep. Eyebrows lift to #e2b9b9 here for 8.6:1 contrast. Utility links keep the extracted blue.

Tokens

Type scale and pairing

Their own Arial for body and labels; a locally-resolved serif stack standing in for the Wix webfont their headings use. No font is fetched at build or at runtime.

text-5xl

clamp(2.125rem → 3.25rem)

Veterinary Care in Sherman Oaks

text-4xl

clamp(1.875rem → 2.625rem)

Our Hospital

text-3xl

clamp(1.625rem → 2.125rem)

Walk-In Schedule

text-2xl

clamp(1.375rem → 1.625rem)

Routine Wellness Exam

text-xl

1.3125rem

Puppy & Kitten Initial Exam

text-lg

1.125rem

Schedule an appointment or walk in — we are here to help.

text-base

1rem

Body copy sits in a 66-character measure and is never centred at full width.

text-sm

0.875rem

Supporting copy inside cards and lists.

text-xs

0.75rem

Field labels and navigation

text-2xs

0.6875rem

Badges and captions

Tokens

Spacing, radius, shadow and motion

A 4px base with a generous section rhythm, a 3px stamped radius, warm-tinted shallow shadows, and one easing curve for everything that travels.

Spacing

--spacing

0.25rem

spacing × 4

1rem

spacing × 8

2rem

spacing × 16

4rem

--spacing-gutter

clamp(1rem → 2rem)

--spacing-section

clamp(3.5rem → 6.5rem)

Radius

rounded-brand

3px

rounded-lg

8px

rounded-pill

999px

Shadow

shadow-raise

0 1px 2px rgba(46,25,21,.06)

shadow-card

0 6px 18px rgba(46,25,21,.07)

shadow-lift

0 16px 40px rgba(46,25,21,.14)

Motion

--duration-fast

120ms

Press and colour changes

--duration-base

220ms

Sweeps, card lift

--duration-slow

500ms

Photography reveal, stamp rule

--ease-brand

cubic-bezier(.22,1,.36,1)

Everything that travels

Focus states, touch targets and reduced-motion handling come from the interaction kit; nothing here restates them.

Components

Buttons

Primary presses on a real 3px edge. Secondary is outlined in claret and fills on hover. Ghost is the quietest step, taking an underline that travels in from the left.

Primary

One per view: the call or the appointment request.

Secondary

The alternative route — call instead of book, or the reverse.

Ghost

In-flow navigation: read more, see the full list.

Call 818-784-9977Contact us

Components

Cards and badges

Cards stretch to equal height with the action pinned to the bottom, so a row stays level however long one body runs. Copy in a row is capped within roughly 15% of its siblings.

AccentNeutralOutlineWalk-ins welcomeFamily-operated

Wellness

Routine Wellness Exam

A head-to-tail assessment that lets your doctor track changes over time and catch the early signs of a problem. We recommend one a year for cats and dogs.

First visit

Puppy & Kitten Initial Exam

Book the first visit at six to eight weeks. We carry out a complete physical exam, including a fecal, and start the immunisation plan for your new family member.

Surgery

Spay and Neuter

The right timing is decided case by case with your doctor, though we generally advise between six and eight months. Microchips are usually placed during the procedure.

Components

Form fields

Every control clears a 48px touch target and states its own error. This specimen is not wired to anything; the request-service wizard posts to /api/lead.

We call back on this number.

Enter an email address we can reply to.

A sentence is plenty — the front desk will take the detail on the phone.

Voice

Warm, plain-spoken and unhurried, in the first person plural — the way a long-standing family practice talks. Explain what happens at the visit, name the doctors, give the number, and stop. No urgency theatre, no superlatives, and never a claim that is not on their own pages.

Where the accent falls

  • Eyebrow above a section heading.
  • The stamp rule beneath it.
  • The card edge that draws down on hover.
  • The outline and fill of a secondary button.
  • The required mark on a field label.

Chrome

Header and footer

Both are rendered in place on this page. The header carries the wordmark, the primary navigation, the phone number as a tel: link and the appointment request; below 1024px the menu opens, scrolls and closes, and a call control sits within thumb reach at all times.

Phone
818-784-9977
Address
13624 Moorpark Street, Sherman Oaks, CA 91423
Service area
Sherman Oaks and the greater Los Angeles area
Hours
Mon–Wed 7:30–7:00 · Thu 7:30–7:00 · Fri 7:30–6:00 · Sat 8:00–4:00 · Sun 9:00–4:00
Call 818-784-9977

This private preview was designed for Sherman Oaks Vet by Keeden. It is not the live site, and nothing submitted here reaches the business.

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